Microsoft

Ryan Cameron, Director, Xbox Global Marketing Communications
Taylor Smith, Senior Director, Xbox Global Marketing Communications

twofifteenmccann *Lead Agency

Sharon Chow Kaye, Associate Creative Director
Peter Goldstein, Business Director
Drew Porter, Management Supervisor
Ryan Ouyoumjian, Senior Strategist
Gabrielle Tenaglia, Director of Planning
Kyle Davis, Copywriter
Brian Wakabayashi, Strategy Director
Ezra Paulekas, Creative Director

Ayzenberg Group

Empower Media Team

Halo was once the biggest name in video games, but after 14 years and 10+ titles, gamers had begun to grow weary. It was time for a reboot. To launch Halo 5: Guardians, we created #HUNTtheTRUTH, an integrated, immersive campaign that positioned Halos iconic Master Chief as both hero and villain, hunter and hunted. It drove 58.5K social mentions on the first day, earned a 7% share of online conversations that week, and jumped Halo 5 from #5 to #1 on Nielsens Most Anticipated Game list the next month.