Norton by Symantec

Mike Kulich, Global Campaign Manager
Alix Hart, SVP, Brand, Digital & Advertising
Kathryn Kane, Sr. Director, Global Norton Brand

Grey San Francisco *Lead Agency

Jocelyn Lee, VP, Media Director
Ben Warden, VP, Account Director
E Slody, Creative Director
Ryan Miller, SVP, Director of Insights & Investments
Will Egan, SVP, Account Director
Milan Martin, President
Curt Detweiler, Chief Creative Officer

In Search of the Most Dangerous Town on the Internet is an original brand documentary film created by Norton to make the ambiguous, intangible nature of digital security real. Blurring the lines between advertising and entertainment, the film brings a name and a face to the nameless and faceless perpetrators of some of todays most malicious online crimes. To date, it has driven over 2MM views, a 220% increase in top of mind awareness, 63% video recall and a +12 point lift across all Norton brand attributes.