Paramount Citrus

Lynda Resnick, Vice Chairman
Britt Beck, Director
Joe Block, Sr. Director

Fire Station Agency *Lead Agency

Mike Perdigao, President
Bryan Honkawa, Executive VP Product Development
Rob Six, VP, Corporate Communications
Brian Fisher, VP, Media Director
Liz Leow, VP, Executive Creative Director
Kim Genkinger, Creative Director
Jason Mercer, Sr. Director, Interactive

For over a decade, consumers flocked to supermarkets to buy Cuties, the #1 brand of mandarin oranges. They had an unshakable lock on the mandarin market and were synonymous with the category. How does a company compete with this? We at Paramount Citrus did. In only 6 months, we created a fully integrated marketing campaign and launched Wonderful Halos, a brand that the whole family could rally around. We stunned the citrus industry, making marketing history as the #1-selling U.S. mandarin brand in only our first season. Hello Halos!