Frito Lay

Tina Mahal, Sr. Director of Marketing
Bart LaCount, Marketing Director

Energy BBDO *Lead Agency

Tim Pontarelli, EVP, Group Creative Director
Jonathan Linder, VP, Creative Director
Kate Houghton, VP, Acct. Director
Elizabeth Brown, Planning Director

The Marketing Arm

Susan O'Leary, VP, Acct. Director

OMD

Stephen McKnight, Group Acct. Director

Deep Focus

Ian Schafer, CEO

Ketchum

Alisa Feinstein, SVP, Group Manager

In 2012, the Lays brand launched its Do Us A Flavor promotion to great success and began making inroads with the crucial millennial generation. But in an ever-expanding competitive landscape where many brands are battling for the attention of this group, we knew we couldnt be complacent. In 2014, we set out to shatter the previous programs success, continuing to deepen millennial engagement with the brand. Using their desire for self-expression as inspiration, we created an experience that allowed millennials to truly put their personal fingerprint on the Lays brand.