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Type Directors Club (TDC)
The Next Generation

RAN IN: United States, Canada

CLIENT
Type Directors Club

AGENCY
Collins *Lead Agency

Leland Maschmeyer, Executive Creative Director
Tom Wilder, Sr. Designer
Chris McCaddon, Sr. Designer
Brett Renfer, Director of Experience Design
Ali Ring, Producer


SUMMARY

This is the story about how an insight into typography helped a 65-year-old organization earn the enthusiasm of increasingly indifferent twenty-somethings.

CASE VIDEO


Hero Medium: Interactive/Online

Audience: Global design students and practicing professionals between the ages of 20 to 40.

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National,Multinational

Language: English