United States Postal Service

Nagisa Manabe, Chief Marketing and Sales Officer
Betty Su, Executive Director of Marketing

McCann New York *Lead Agency

Leslie Sims, EVP, Executive Creative Director
Mike Medeiros, SVP, Executive Strategy Director
Lisa Nocella, EVP, Executive Acct. Director
Dave Ashley, Acct. Director
Jillian Goger, Group Creative Director
Tracey Smith, Group Creative Director
Tom Murphy, CCO
Steve Zaroff, Chief Strategy Officer, Managing Director

Universal McCann

MRM//McCann

AKQA

Worldgroup Retail

As the U.S. Postal Service, how do you move from being associated with outdated, cheap, and slow, and for when it doesnt matter,to the simple, smart way to ship what matters, when it matters most? The solution was to take advantage of the hectic Holiday season to prove USPSs reliability when it matters most. Improved tracking and greater reliability came through loud and clear, as USPS saw leaps in revenue, and revenue specific to the critical crunch time, one week leading up to December 25.