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States United To Prevent Gun Violence & Campaign To Unload
Unload Your 401k

RAN IN: United States

CLIENT
States United To Prevent Gun Violence

Sue Hornik, Executive Director - States United To Prevent Gun Violence
Jennifer Fiore, Executive Director - Campaign To Unload


Campaign To Unload

AGENCY
Grey New York *Lead Agency

Jordan Buntain, Associate Creative Director
Tyronne Schaffer, Associate Creative Director
Robert Lenois, Executive Creative Director
Robert Perillo, Executive Creative Director
Elizabeth Gilchrist, VP Acct. Director
Katherine Chan, Acct. Executive
Angela Ong, Producer
Chris Izzo, Digital Producer


Fitzgibbon Media


SUMMARY

Since the 1999 Columbine Massacre, gun violence has accounted for 1,400,000 deaths & injuries. Subsequently, the gun lobby successfully halted commonsense Congressional legislation, despite 90% of Americans supporting stricter laws. With hope waning, a new approach was needed. 51 million Americans have 401k's. The majority dont know theyre invested in guns. The Unload Your 401k campaign raises awareness and provides Americans the tools to take matters into their own hands and divest, directly impacting those responsible for gun-related violence. The divestment movement has begun& and hope for change is rising!

CASE VIDEO


Hero Medium: Interactive/Online

Audience: Our primary target is the general public who believes "gun laws should be more strict"

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English