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Procter & Gamble
Rite Aid P&G Olympic Program

RAN IN: United States

CLIENT
Rite Aid

Janet Fletcher - Assoc. Mktg. Director US MDO
Matt Kenneway - P&G Drug Channel Assoc. Mktg. Director
Valerie Swearingen - P&G Rite Aid Team Mktg. Operations
Horacio Trevino - P&G Drug Channel Assoc. Mktg. Director
Laura Will - P&G Rite Aid Scale Sr. Acct. Executive
Leah Wood - P&G Rite Aid Team Mktg. Manager

AGENCY
The Integer Group *Lead Agency

Lindsey Cheek, Acct. Executive
Shannan Garrison, Assoc.Creative Director & Copywriter
Amy Keating, Acct. Director
Stacie Lydia, Acct. Supervisor


SUMMARY

Like many companies, Procter & Gamble (P&G) North America experienced a sales decline leading into the second half of fiscal year 2011. Every retailer was looking for a way to bolster sales and create a drive to stores to increase register rings. P&G was looking to leverage a national program that could be customized at the retail level to re-establish P&G brands as the trusted, champion products that people need.

CASE STUDY

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CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Interactive, Print, Retail Experience

Audience: Mothers, Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English