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State Farm
Who's got an agent?

RAN IN: United States

CLIENT
State Farm

Tim Van Hoof - VP, Mktg.

AGENCY
Alma DDB *Lead Agency

Luis Miguel Messianu - President, CCO
Tara Briceo - Sr. Brand Executive
Hernan Cerdeiro - VP, Group Creative Director
Juan Diego Guzman - Creative Director
Mayte de la Maza - Sr. Brand Supervisor
Madeline Perez-Velez - Group Acct. Director
Luz Maria Velez - Digital Director
Virginia Reyes - Sr. Planner
Diego Yurkievich - SVP, Executive Creative Director


OMD Latino


The Marketing Arm


SUMMARY

After a year of losing the battle over price, State Farm needed to remind people why it brought them extra value. So we tapped into the Hispanic hunger of self-improvement and their philosophy of work hard, play hard. We used the dramas of celebrities like Carlos Ponce and Sofia Vergara to live and breathe our message. We also provided them with interactive content on our Facebook page, allowing them to interact with their favorite celebrities. This campaign not only gave us our spark back but also made the business grow.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Sponsorship

Audience: Specific cultural or ethnic group

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Local, National (Non-English)

Language: English