Unilever

Integrated Marketing Services *Lead Agency

Yanna Boland - Sr. Acct. Director

OgilvyOne Worldwide

Doves One Girl Can campaign was a revolutionary step forward for the brand in Canada. The campaign not only outperformed performance goals, it connected with girls on a topic thats vital to the countrys cultural future. To get there, it took breakthrough collaboration with the worlds largest retailer to fully analyze and understand the shopper - her needs, wants and behaviors - to build a campaign that drove transformational change to the way she shops the category at Walmart a feat particularly paramount in the face of steep competitive advances.