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Sherwin-Williams
Chip It!

RAN IN: United States

CLIENT
Sherwin-Williams

AGENCY
McKinney *Lead Agency

Jonathan Cude - Partner, EVP, CCO
Stevie Archer - Assoc. Creative Director
Lindsley Baker-Baum - Acct. Supervisor
Adam Carroll - Creative Technologist
Sean Jecko - Group Strategy Director
Rafe Kemmis - Technical Lead
Jim Reath - EVP, Group Acct. Director
Alison Sloan Polish - Acct. Director
Ellen Steinberg - Group Creative Director
Jesse Wright - Producer


SUMMARY

To target do-it-yourself paint consumers and get Sherwin-Williams color chips into their hands, the worlds largest specialty retailer of paints and stains met DIYers where they get much of their colorinspiration online. With Chip It!, every online image is a potential palette of up to 10 Sherwin-Williams paint colors that can be shared on your social networks, used as a reference on your smartphone or printed and brought to the store. A DIY survey found that those exposed to Chip It! get what Sherwin-Williams stands for: color.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print

Objectives: Other

Type: Business to Consumer

Classification: National

Language: English