H&R Block

Robert Turtledove - CMO
Kathy Collins - VP, Mktg.
Jennifer Crocker - Manager, Creative Services
Brad Saylor - Director, Creative Services

Fallon *Lead Agency

Adam Chorney - Director, Connection Planning
Chris Lawrence - Director, Acct. Mgmt.
Pete Leacock - Acct. Director
Scott O'Leary - Art Director
Ryan Peck - Copywriter
Darren Spiller - Executive Creative Director

OMD

In a world increasingly focused on less, H&R Block set out to demonstrate its commitment to delivering MORE. They journeyed to a small town in Tennessee with a simple mission: Re-look at everyones previous tax returns to see if they could find extra money that was previously missed. These events were captured on film and the end result was a powerful campaign that gave H&R Block its best results in 10 years and proved to America that when it comes to their tax refund, they should never settle for less.