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Finnegans Irish Amber
Here's to Doing Good: Finnegans Brand Re-launch

RAN IN: United States

CLIENT
Finnegans Irish Amber

Jacquie Berlund, President, Co-Founder

AGENCY
Martin Williams *Lead Agency

Tom Moudry, Chief Creative Officer
Steve Casey, Group Creative Director
Randy Tatum, Group Creative Director
Toby Balai, Creative Director
Chris Gault, Writer
Sarah Hoehn, Designer
Rachel Roddy, Art Director
Shane Mechelke, Interactive Creative Director
Adam Ridgeway, Writer


SUMMARY

After nine years on the regional scene, beer drinkers had heard of Finnegans, but surprisingly few were aware of their charitable mission- to fight poverty by giving 100 percent of the company's profits to local charities. Yes, 100 percent, as in every last penny. When asked to revitalize the Finnegans brand, increase its distribution and sales, and gain more awareness and understanding of the righteous mission behind the brand, we saw that as a ten-gallon opportunity.

CASE STUDY

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CASE VIDEO


Hero Medium: Packaging

Medium Featured On Video: Interactive, Print, OOH, Guerrilla, Packaging, Product Design,Urinal "cakes", soap dispensers and T-shirts.

Audience: Connect with a new audience,Launch or relaunch a brand/product,Build or change corporate image

Type: Business to Consumer

Classification: Regional

Language: English