RememberSegregation.Org

DDB Seattle *Lead Agency

John Livengood, EVP/Executive Creative Dir.
Eric Gutierrez, Creative Dir./Copywriter
Jason Stanfield, Associate Creative Dir./Art Dir.
Ray Page, Associate Creative Dir./Art Dir.
Heather Long, Art Dir.
Keith Anderson, Senior Copywriter
Matt Gilmore, Copywriter
Kelly Showalter, Senior Production Mgr.
Chris Garces, Production Group Mgr.
Dan Miller, Account Dir.
Lindsey Lower, Project Mgr.
Aaron Rosenstein, VP/Interactive Mktg.
Derek Sparks, Designer
Mike Swartz, Programmer
Diane West, Account Executive

Memory of Dr. Martin Luther King Jr., and the civil rights struggle in the U.S. has been fading. The goal was to revive a visceral connection to the civil rights era and engage people in the reason for honoring the legacy of Dr. King. The solution, the world's first segregated advertising campaign, allows our audience to experience discrimination firsthand and feel the sting of separate but equal.