CLIENT
Jack in the Box
Patti Foley, Sr. Media Communications Manager
Linda Lang, Pres. & Chief Operating Officer
Terri Graham, VP- Mktg.
Greg Joumas, Division VP- Advertising & Mktg. Communications
Tammy Bailey, Division VP- Menu Mktg. & Promotions
AGENCY
Joe Feldman, Account Planner
Susan Collister, Account Supervisor
Dick Sittig, Pres.- Creative Dir.
Patrick Adams, Managing Dir.
Elizabeth Gullet, Dir.- Client Services
Joanne O'Brien, Account Dir.
SUMMARY
In 1993, Jack in the Box was on the verge of bankruptcy after being linked to the largest and deadliest E. coli outbreak ever. After implementing the most comprehensive food handling system in the country, Jack in the Box turned to advertising to save the company. We knew we needed to re-invent the brand, regain the customer's trust and increase sales. The "Jack's Back" campaign led to an immediate sales recovery that has continued for 10 years with an industry-leading annual growth rate of 3.2% over the life of the campaign.
