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Tyco Preschool - Walk 'N Talk Pals
Walk 'N Talk Pals Campaign

RAN IN: United States

CLIENT
Tyco Toys, Inc.

AGENCY
Young & Rubicam New York *Lead Agency


SUMMARY

Tyco Preschool had set forth very ambitious goals for the introduction of Walk 'N Talk Pals. In order to claim success, the campaign needed to be intrusive and breakthrough the TV toy advertising clutter. The spot needed to capture the attention of moms and drive purchase intent in the highly competitive preschool category. Our strategy was to convince moms that with Walk 'N Talk Pals, they can bring the a part of Sesame Street home.


Language: English