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Sanwa Bank California Home Equity Loans
Sanwa Bank California's Home Equity Loans

RAN IN: United States

CLIENT
Sanwa Bank California

AGENCY
Della Femina, McNamee WCRS, Inc. *Lead Agency


SUMMARY

Sanwa Bank California's Home Equity Loan Campaign was designed to generate sales of Home Equity Loans. The campaign communicated that a Sanwa Home Equity Loan would save consumers money- both because of the tax advantages of Home Equity Loan and because of Sanwa's special "no points, one low fee" offer.


Classification: national

Language: English