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Stanley Uni-Rack Plus
Stanley Uni-Rack Plus Merchandiser

RAN IN: United States

CLIENT
Stanley Hardware, Division of Stanley Works

AGENCY
Keiler Advertising *Lead Agency


SUMMARY

Stanley Uni-Rack Plus Merchandiser: 1) Increase sales and recover lost market share that had declined from 55% to 35%. 2) Convert a minimum of 100 stores a month carrying competitive merchandiser. 3) Persuade prospects and customers to take immediate action toward a purchase.


Type: Business-to-Business

Classification: national

Language: English