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Light Assembly Tool
Light Assembly Tool

RAN IN: United States

CLIENT
Chicago Pneumatic Tool Company

AGENCY
Sarge Marcom, Inc. *Lead Agency


SUMMARY

Chicago Pneumatic's Light Assembly Tool Advertising Program Successfully enhanced the company's entry into a new market segment. The program earned significant market awareness, as measured by independent readership studies indicating target market recall that exceeded ambitious program objectives and industry norms. The program also generated above average numbers of product inquiries- a secondary objective- leading to strong initial sales leads.


Type: Business-to-Business

Classification: national

Language: English