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Express Mail
We Deliver

RAN IN: United States

CLIENT
U.S. Postal Service

AGENCY
Young & Rubicam New York *Lead Agency


SUMMARY

The "We Deliver" campaign was designed overall to create positive conceptions of the U.S. Postal Service among America consumers by reminding them of the vital service the Postal Service provides the public, which in turn will positively predispose them to product-specific messages for Express Mail. The specific marketing objective was to increase Express Mail service volume by +15% and revenues by +10% versus YAG results.


Type: Business-to-Business

Classification: National

Language: English