Samsung Semiconductors

Curtin Emerson Ransick *Lead Agency

Curtin Emerson Ransick's "Samsung NOW" campaign for Samsung Semiconductor sought primarily to change the market's perception of Samsung from a blank supplier of commodity semiconductor products to an upbeat, contemporary supplier of state-of-the-art products. Using adventurous design and attention-getting contemporary illustration, the campaign's ads and inserts also dramatize product benefits, generate inquiries and facilitate sales effort.