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Oreo
Lunar Treats

RAN IN:

CLIENT
Oreo

AGENCY
Publicis Groupe - Saatchi & Saatchi Middle East *Lead Agency


Publicis Groupe - Spark Foundry Middle East *Lead Agency


Publicis Groupe - Prodigious Middle East


SUMMARY

Oreo, a global brand, faced the challenge of establishing relevance during Ramadan. We turned to kids, evoking their curiosity, and transformed the simple Oreo cookie to represent phases of the moon, creating a cultural bridge, and using food aesthetics to create a memorable connection. It resonated deeply, turning dessert time into an awaited family tradition. The blend of culinary aesthetics and cultural richness wasn't just heartwarming; it drove results. Engagement rates exceeded benchmarks by 10x, with a remarkable +10pt jump in purchase intent ending by increasing sales by +14%.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Interactive / Website / Apps,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English