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Amazon Payment Services
APS A Capella : An Amazon Payment Services Musical

RAN IN:

CLIENT
Amazon Payment Services

Kalika Tripathi, Client Lead
Aditya Alur, Client Lead

AGENCY
Rain Creative FZ LLC *Lead Agency

Malek Atassi, Creative
Amit Mithkar, Creative
Dishank Bhavsar, Creative
Vinay Mahadevan, Account Management
Sumana Suresh, Strategy
Shamrock Nevis, Creative
Samir Shanbhag, Account Management
Kavita Ramrakhiani, Strategy


Radix Media

Vivek Nair, Media Lead
Alefiya Kapadia, Media Lead


SUMMARY

Amazon Payment Services took on a technology focused category that saw sales as transactions to establish their promise of partnering merchants on their growth through a suite of offerings that considered the sale as the mere beginning. Through a memorable A Capella, the brand not only gave people a new tune to hum, but also conveyed all they had to offer as a global giant with a strong local heart. The brand achieved a 23% increase in sign-ups for, 2X planned reach, and increased awareness in all 3 focus geographies.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Programmatic Display Ads,Digital Mktg. – Short Video (:15-3 min.)

Language: English