CLIENT
Savola Foods Company
Adil Ehsan, Sunflower, Olive & Canola Oils Regional Marketing Director
Danya Khogeer, Sunflower Senior Regional Marketing Director
Aref Asaad , Arabia Senior Marketing Manager
Areej AlMubarak , Arabia Brand Manager
Majed Hussein, Arabia Senior Trade Marketing Manager
Hania Serry, CMO
Bandar Tashkandi , GM Arabia
Tarek Honeine, Gulf & Levant Senior Trade Marketing Manager
Osamah Saddik, Gulf & Levant Senior Brand Manager
AGENCY
Vijay Simon, Chief Innovation Officer
Venkatesh Bala, Senior Art Director
Mina William, Senior Art Director
Prineesh Kizhakkumpadath, Senior 3D Designer
Sahar Chami, Account Director
Rama Rayan, Account Executive
Kimi Nath, Planner
Starcom (KSA)
Ghayath Yaghi, Business Director
Jasmine Sehrewerdi, Senior Manager
Sandra Esber, Account Executive
SUMMARY
At a time when it was losing shares as consumers shifted to lower-priced brands, AFIA Sunflower Oil tapped in to a topical tension among mothers: their children's immunity in a post-lockdown world. AFIA disrupted the cooking oil market with a new promise