BP Castrol

Kunhukuttan Kattukulam Variem, Marketing and Adv Sup Senior Creative

VMLY&R COMMERCE *Lead Agency

Gregory Mardikian, General Manager
Leila Katrib, Executive Creative Director
Ahmed Samir, Senior Arabic Copywriter
Ziad El Kurdi, Senior English Copywriter
Alex Abi Hanna, Senior Art Director
Manuel Borde, Global CCO
Maha El Hawari, Commerce Director
Nick Walsh, CEO
Oswaldo Sa, Creative Director
Stephany Raad, Senior Art Director
Ginny Jackson, Head of Comms and Creative Operations, MENA
Shyju Kandi, Graphic Designer and Finaliser
Sachin Mendonca, Strategy Director
Fabio Medeiros, Head of Strategy
Lucas Pimenta, Motion Graphics Editor
Jonhatan Bolivar, Motion Graphics Editor
Dariel Bogota, Motion Graphics Editor

Sticky Ginger

AR MORE

Mirum Agency.

iShout

Mechanics’ performance directly impacts Castrol’s growth in the UAE. So, keeping them loyal and motivated is key for them to champion and sell the brand. However, there was no motivation to excel, as Mechanics felt unappreciated and unrecognized. There wa