CLIENT
STC
Faisal Othman Al Saad, GM Marcom Consumer
Abdullah Alotaibi, Digital Media Director
Hashem Aldabas, Digital Media Section Manager
Anas Aldukair , Digital Media Specialist
Brand/Client
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Dana Al Kutoubi, Head of Strategy
Jad Haddad, Business Director
Firas Ghannam, Creative Director
Joseph ElHage, Account Director
Rawad El Dahouk, Creative Director
Marc Baaklini, Senior Art Director
Manuel Kurkjian, Associate Creative Director
Nassab Helal, English Copywriter
Oussama Ghannam, Animator
Sara Chreih, Senior Account Executive
Sarah Binthunayan, Senior Strategic Planner
Joe Aboudaher, Head of TV Production
SUMMARY
Many Saudis are incarcerated every year for debts as low as $200. A problem so crippling that in 2019 the government launched Furijat; a charity program aimed at gathering donations to pay off the prisoners’ debts. But, like all charity programs, people a