CLIENT
Samsung Electronics
Ozmur Demir, Product Marketing Manager, MX (Mobile Experience Division)
Esra Olcay, Senior Marketing Manager - Mobile Division
Lea Gemayel, Product Marketing Manager, MX (Mobile Experience Division)
Jowin Cuevas Provido, Integrated Marketing Communication Specialist -MX (Mobile Experience Division)
Mohannad Shaath, Digital Marketing Manager
Inez Tan, Assistant Digital Marketing Manager
Alaa Alsweileh, Head of Digital Marketing
AGENCY
Ramzi Ibrahim, Creative Director
James Tan, Associate Creative Director
Souchitra Sarkar, Creative Services Manager
Tyler Yeom, Head of Integrated Solution
Tamara Al Masri, Account Manager
Senna Hazem, Sr. Digital Account Manager
Souchitra Sarkar, Sr Art Director
Sajeesh Kumar, Sr. Motion & Digital Designer
Naeem Hussein, Digital Producer
Velmurugan C, Sr. Designer
Pooja Udaikumar, Sr. Copywriter
Hussein Kaddaha, Sr. Arabic copywriter
Ahsam Ahmad, Data Analyst
Sanguine
Mazen Abusrour, Founder / Photographer / Director
SUMMARY
Women, who make up a big chunk of the UAE population were losing interest in the Flip & Fold devices due to the male oriented marketing of these devices. So we flipped our focus of the campaign from "Unfold your World" to "Unfold your Style" in an att