Samsung

Esra Olcay, Senior Marketing Manager  - MX Division. Samsung Gulf Electronics
Lea Gemayel,  Product Marketing Manager, MX (Mobile Experience Division)
Jowin Cuevas Provido,  Integrated Marketing Communication Specialist- Mobile Division
Mohannad Shaath, Digital Marketing Manager
Alaa Alsweileh, Head of Digital Marketing
Murielle  Kiwan, Assistant PR Manager
Dominic   Liang,  Head of CRM, Data and Loyalty
Ali Ahmed, Head of  Marketing, MX (Mobile Experience Division)

Cheil MEA FZ LLC *Lead Agency

Auberon Mansfield, Account Manager
Ramzi Ibrahim, Creative Director
Souchitra Sarkar, Sr Art Director
Santosh Singh, Creative Services Manager
James Tan, Associate Creative Director
Mark Robin Pinga, Digital Art Director
Stefania Luque Diaz, Sr. Motion Graphic Designer
Velmurugan C, Sr. Designer
Hussein Kaddaha, Sr. Arabic copywriter
Sean Park, Group Director
Tyler Yeom, Head of integrated solutions
Senna Hazem, Sr. Digital Account Manager
Ahsam Ahmad, Data Analyst
Adeline Chew, Head of Brand Experience

Sanguine

Mazen Abusrour, Founder / Photographer

Samsung was losing its superior camera perception to the competitors as they followed Samsung's footsteps in terms of how to market their products. To retake the lead, we dumped our generic communications & focused on a feature that Samsung does bette