International Committee of the Red Cross

Ghaleb Cabbabé, Senior Campaigns Manager
Moritz Hansen, Digital Marketing Manager
Melanie Heffinger, Communication Officer
Nora Livet, Social Media & Influencer Strategy Lead
Miles Raguin, Strategy & Social Media

Wunderman Thompson *Lead Agency

Mona Akran Hassanie, Head Of Strategy
Bas Korsten, Global Chief Creative Officer
Daniel Bonner, Global Chief Creative Officer
Chafic Haddad, Chief Creative Officer
João Braga, Chief Creative Officer
Pablo Maldonado , ECD
Mona Akran Hassanie, Creative Director
Irmak Aktas, Business Director
Haya Jaouni, Account Manager
Ghida Sater, Strategic Planner
Jericho Dizon, Sr. Art Director
valerie pinto, Editor & Animator
Jason Carme, Chief Data Officer Seattle

The ICRC has been serving Afghans for over 30 years. But during their darkest hours, when the Taliban took power, they needed urgent donations to keep providing aid to a population in peril. While NGOs use educational messaging to reach a general audience