AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Wassim Abi Salloum, Managing Director - Nissan United
Rafael Lavor, Head of Strategy
Bhaskar Bateja, Planning Director
Nikhil Verma , Data Director
Sumanth Wilkins, Associate Creative Director
Mehdy Mamode, Regional Media Lead
Kevin Kurian, Senior Account Director
Jeed Almojalid, Account Director
Zeina Safa, Senior Arabic Copywriter
Nour Dalle, Senior Account Manager
Juliana Ordonez, Senior Account Executive
Oliver Soufan, Senior Account Manager
Binoy Samuel, Senior Graphic Designer
Abdulghani Said, Account Executive
Ezzat Habra, Creative Services Director
Camilo Rojas, Motion Designer
Adylic MENA
SUMMARY
This case is unlike any other automotive case. Because it’s not about a successful new car launch or increase in sales, the typical measures of effectiveness in this category.
This case is about how Nissan, a leading car brand, used the power of data-dri
