AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Wassim Abi Salloum, Managing Director - Nissan United
Rafael Lavor, Head of Strategy
Bhaskar Bateja, Planning Director
Alex Pineda, Executive Creative Director
James Robbins, Executive Creative Director
Kevin Kurian, Senior Account Director
Simon Raffaghello, Head of Copy
Camilo Rojas, Motion Designer
Augusto Correia, Associate Creative Director
Oliver Soufan, Senior Account Manager
Paula Zambrano, Art Director
Nelly Chehwane, Producer
Hussein Al Sayed, Senior Account Director
Jeed Almojalid, Account Director
Abdulghani Said, Account Executive
Ahmad Yaseen, Senior Social Manager
Marah Ghadban, Senior Social Executive
Binoy Samuel, Senior Graphic Designer
Dheepu Peter, Graphic Designer
Girish Sapalya, Retoucher
Romy Abdelnour, Communications Director
Ezzat Habra, Creative Services Director
Rush films
SUMMARY
Gen Z hates conventional ads, yet brands keep trying to connect with this seemingly elusive audience.
This is another such case where a mass market brand, Nissan, tried to expand penetration to the youth for its compact SUV.
But this time, the brand pas
