CLIENT
Abu Dhabi Commercial Bank
Anamita Chokrabarthy, Marketing Services Manager
Prameela Nair, Head – Marketing Operations
AGENCY
Nafiz Faizal, Senior Digital Account Manager
Divyesh Bhandari, Senior Art Director
Marie Claire Maalouf, Executive Creative Director
Benjamin Desouza, Motion Designer
Sabari Nathan Balasubramaniam, UI Developer
Christopher Shearer, Copywriter
Hassan Khan, Designer
Rima Hussein, Account Director
Sebastian Roland, Head of Strategy
Joan Haffar, Account Executive
SUMMARY
ADCB delivered true value when most needed. In a time where brands competed with empathy messages, ADCB acted on it. It understood consumer’s struggles with debt products and observed the heavy shift towards purchases of essentials. So instead of offering an exclusive discount on credit cards), ADCB decided to offer it on debit cards. How? By partnering with noonDaily and Zomato, the offer simply required an ADCB account.
ADCB recorded the highest debit cards spends in its history, with a 118% increase in account opening from target.