AGENCY
Dani Richa, CEO and Chairman
Paul Shearer, Chief Creative Officer
Ali Rez, Regional Executive Creative Director
Bijoy Purayil, Art Director
Sarah Berro, Creative Director
Rohan Kodialbail, Writer
Ben Griffiths, Associate Creative Director
Johannes Frederick De Beer, Senior Art Director
Ahmed Nawara Noushad P. Pathiyatt, Designer
Divyesh Bhandari, Senior UI Designer and Developer
Rani Tannous, Editor
Impact BBDO Beirut
Joe Abou-Khaled, Executive Creative Director
Emile Tabanji, Managing Director
Mary Jo Issa, Account Executive
Mohammad Dohadwala, Web Developer
SUMMARY
Not only did this campaign bring about a reverse in declining sales figures, it changed the way the category was working. Lottery had been played the same way for years: select a number, hope for the best. We changed this. In a country that was running low on positivity, we reminded them that there was plenty to dream about, and after all, lotteries are all about dreams. So no more selecting numbers - we got people to play using their dreams, and let the dreams convert to numbers: Dream Numbers.
