AGENCY
Mounir Harfouche, Chief Executive Officer
Matthew Butterworth, Managing Director
Paul Banham, Executive Creative Director
Prerna Mehra, Creative Director & Head of Design
Evelyn Pereira, Designer
Adila Fataliyeva, Designer
Nigel Hammersley, Digital Director & Head of Social Media
Rami Ghanem, Account Director
Evelyn Pereira, Social Media Manager
Mounir Mohammed, Creative Services Director
Martina Niranjini, Associate Producer
Aaliya Bekova, Photographer
Zahid Gill, Editor
kareem Azab, Social Account Executive
Evelyn Pereira, Intern
Evelyn Pereira, Intern
SUMMARY
Covid–19 forced change. This had a severe impact on malls. Even after restrictions were lifted people were hesitant to visit.
Mall of the Emirates was set to showcase the World’s largest Banksy Exhibition and needed to create curiosity around the artist and exhibition.
To give people a true taste of Banksy’s arrival, we vandalized the mall. An outrageous feat, considering Dubai’s cleanliness standards and attitude towards anything rebellious.
The Banksy Exhibition was sold out for three months straight. This meant the desired additional footfall directly accountable to this activity.
