CLIENT
Saudi Post
Adel Bagar, VP of Marketing
Turki Alwashmi, GM of Marketing
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer - MENA
Dana Al Kutoubi, Head Of Strategic Planning
Toufic Bassil, Business Director
Sultan Alajlan, Account Manager
Rayyan Aoun, Executive Creative Officer
Amr Wagih, Creative Director
Dia Alomari, Art Director
Joe Aboudaher, Head of Production
Wael Madani, TV Producer
Jamil Ghrawi, TV Producer
SUMMARY
In 2019, Saudi assumed the presidency of the G20summit.
Their main message:Saudi had changed.
Since the summit was to be hosted online due to covid-19 , SPL took the opportunity to reclaim its position as the National champion of postal and logistics solutions among the fierce international competitors
So they resorted to the most iconic symbol of communication with the world:Stamps.
And launched, “this is our stamps.. this is our true nature”, an initiative to design a collection of stamps with messages of change and spread them to the world.