AGENCY
Evelyn Pereira, Creative Director
Evelyn Pereira, Senior Art Director
Evelyn Pereira, Copywriter
Evelyn Pereira, Creative Director
Evelyn Pereira, Associate Creative Director
Mounir Mohammed, Creative Services Director
Evelyn Pereira, Group Account Director
Amina El Ashry, Account Manager
Evelyn Pereira, Motion Graphic Designer
Evelyn Pereira, Motion Designer
Evelyn Pereira, Copywriter
Memac Ogilvy & Mather Dubai
See Inside Group
Jack Morton (UAE)
SUMMARY
City Centre is a leading retail chain of shopping malls in the MENA region. With the objective of positioning the mall as a ‘real fashion destination for real people’, City Centre took the message to the streets, literally, by showcasing the latest Autumn/Winter collection making it accessible for the public on Google Street View. The campaign gathered 300,000 views in the first 3 days and achieved a reach of 10 million. The Google Street Fashion Show was named third in the Top 10 Digital campaigns in Campaign ME Annual 2019.
