AGENCY
Ahmed El Naggar, Planning Director
Basma Ezz, Associate planning director
Abdel Rahman Hegazy, Integrated Media Planning Manager
Reem Shams, Senior Integrated Planner
Hazem Ragab, Social Media Manager
Farida Salem, Social Media Executive
Mamdouh Magdy, Buying Manager
Mohamed El Sayed, Senior Buying Manager
Mahmoud Gamal, Digital Media Buying Associate Director
King Tut's Playground
Good People Films
SUMMARY
Summer-loving Egyptians were staying home and potentially having to massively economize due to the pandemic.
With such darkness looming over the country and everyone’s hands on their pockets, Pepsi reacted by regaining its competitive edges: price, promotion, and star power!
We leaned into our 20+ year relationship with superstar Amr Diab, resized, renamed the bottle after him (again!), and promoted everything in inventive ways that were safe for the times and designed to save the customer even more as they chose Pepsi over others.
