CLIENT
Burger King Saudi Arabia
Albandari Alyamani , Former Marketing Manager
Abdulah Alsharif, Marketing Director
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Ahmad Shanaa, Associate Creative Director
Abdulhadi Tulimat, Junior Art Director
Anas Odeh, Art Director
Toufic Bassil, Business Director
Abdullah Issa, Senior Account Manager
Ali Khalil, Strategic Planning Director
Wael Almadani, TV Producer
Joe Aboudaher, Head of TV Production
Maria Elamiri, Account Executive
Mediacom Saudi Arabia
Safwan Kanj, Head Of Digital
Ahmad Mokh, Senior Planner
Made in Saudi Films
Edgard Jinbachian, Executive Producer
Diana Mughrabi , Producer
Abdul Rahman Abouzaid , Director
SUMMARY
Sales of Burger King’s bestseller, the Chicken Royale, were flatlining, and we needed a boost without offering a discount. Inspired by food-mixing, a popular trend sweeping the nation, we launched the ‘Mix to the Max Challenge’, a promotion offering plenty of free sauces and discounted sides with every Chicken Royale. With a film and outdoor messages encouraging everyone to go wild, Saudis shared novel masterpieces using our famous sandwich online. Famous food mixers and celebrities also joined the mix! Sales skyrocketed, proving that mixing things up pays off big time.
