AGENCY
Ahmed El Naggar, Planning Director
Basma Ezz, Planning Associate Director
Abdel Rahman Hegazy, Integrated Media Planning Manager
Reem Shams, Senior Integrated Media planner
Hazem Ragab, Social Media Manager
Farida Salem, Social media Executive
Mamdouh Magdy, Buying manager
Mahmoud Gamal, Digital Media Buying Associate Director
Mohamed El Sayed, Senior buying manager
King Tut's Playground
Good People Films
SUMMARY
There is no better example of sustained success than Pepsi and Amr Diab. For the past 20+ years, their music videos have signaled the start of summer in Egypt. With quarantine trapping people at home and economic instability making way for competition, the brand had to fight to hold its leadership in market shares. With a new bigger bottle, summer 2020 celebrated both icons over the past 20 years with a massive campaign and solidifying brand connection to summer and increasing sales by 74% vs YAGO.
