CLIENT
Nissan
Tarek Mostafa, General Manager Marketing
Fady Ali, Deputy General Manager Marketing & Communications
Karim Ali, Marketing Communication & Customer Experience Manager
AGENCY
Yusra Badr, Media Planning Director
Ahmed Khaled, Media Planning Manager
Montasser Ebeid, Social Media Manager
Alaa Ayman, Senior Social Media Executive
Hesham Hamed, Media Buying Executive
Nermin Adel, Senior Graphic Designer
Mahmoud Gamal, Digital Media Buying Associate Director
Nadeem Megahed, Senior Media Planner
Noha Ashraf, Art Director
Mahmoud ElSayed, OOH Buying Manager
Mahmoud Moustafa, Senior Accountant
TBWA
SUMMARY
The Juke reintroduction had success in not only increasing awareness and gaining new consumers, but in massively shifting consumer perception from “an ugly and low performance” model, to an innovative and forward-looking car. This change in perception was reinforced with an increase of positive sentiment, proving genuine excitement and support from consumers, as well as a surge in sales during and even after the campaign launch. These metrics prove that the campaign effectively and efficiently surpassed its goals, despite being one of the lower spending brands in its category.
