CLIENT
British American Tobacco
Mohammad Kanso, Head of Activations
Mahmoud Zeyada, Brand Manager
Aimen Waqar, Brand Manager
Shannon McInnes , Marketing Director
Rafael Angel Carrasquel Morales, Head of New Category
Ali Khan, Head of New Category
Dina Baybekova, Group Brand Manager
Mohsen Kazma, Activations Manager
Feras Dadis, Digital Manager
Habib Aoun, Activations Manager
Jad Yachoui , Brand Executive
Mahmoud Daoud, Brand Executive
Prisca El Zaghloul , Activation Executive
Natacha Khlat , Digital Executive
Narmina Bahlulzade, Social Executive
Rohan D'souza, Consumer Engagement Manager
Julian Garner, HoReCa Manager
AGENCY
Mauricio Sanaiote, Creative Director
Fabio Medeiros, Strategy Director
Raya Rassi, Senior Account Director
Tom Norton, Head of Copy
Katarina Vasilj, Senior Art Director
Romy Khalife, Account Manager
Nicholas Walsh, CEO
Gregory Mardikian, Managing Partner
Sachin Mendonca, Strategy Director
Tiago Bastos, Associate Creative Director
Omar Zain, Senior Strategist
Nicolas Garcia, Copywriter
Shahin Bas, Designer
Ghina Awad, Account Executive
Salim Khan, Finalizer
Muhammad Omer, Studio Head
Mirum Agency.
Kriti Malik, Strategy Director
Omar Abou-Ezzeddine, Managing Partner
Sally Alzaza, Associate Creative Director
Marhaba Mujahid, Associate Creative Director
Nadim Hallak, Associate Digital Account Director
Sweetwater MEA.
Victoria Ricci , Senior Account Manager
SUMMARY
In a regulated category that has been deprived from building human connections, Vuse inspired 19,026 adult smokers to move out of social marginalization, boredom and creative fatigue, championing them to be part of a new community that breathed creativity and innovation, all the while delivering risk-reduced nicotine satisfaction. And thanks to a multitude of organic channels, Vuse turned a nicotine product into one that provides a shot of inspiration becoming the number 1 vaping brand with a 49% market within the closed systems.
