AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Bruno Bomediano, Executive Creative Director
Alex Pineda, Executive Creative Director
Hugo Agostino, Art Director
Tarik Frank, Copywriter
Ian Carvalho, Brand Leader
Lucas Pimenta, Motion Designer
Rouba Asmar, Head of Production
Mapaul Manalo, Planning Director
Ahmad Aborady, Videography
Richard Rao, Senior Account Manager
Ahmad Kalou, Account Executive
Nelly Chehwane, Producer
Romy Abdelnour, PR & Communications
Percepte
Praveen Kumar, Production
D2G Tecnologia
Diego Trindade, Production
Araki 3d
André Araki, 3D Artist
Lake Produções
Gustavo Lopes, Composer, Music & Sound Design
SUMMARY
Nissan Patrol Safari has been around since before UAE was a country. Being a heritage brand that’s perceived as “outdated”, we needed to find a way to attract the young segment. And a traditional ad is not going to cut it.
Nissan Patrol Safari identified an unconventional way to use a traditional medium- an ingenious poster design that was distributed at the right venue and relevant time. This reinvention effectively created a positive change for the brand resulting to a 75% increase in test drives and 89% increase in sales.