AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Christopher Ghorayeb, ACD
Alex Pineda, Executive Creative Director
Hassan Al Iessa, Senior Social Media Manager
Sandy Bou Assy, Content Creator
Ola Ibrahim, Account Director
Rama Zarafili, Account Director
Ricardo Gasparian, Strategic Planner
Mona Melhem, Producer
Stephanie Haddad, Senior Account Manager
Tatiana Kamal, Graphic Designer
Dheepu Peter, Senior Graphic Designer
Steve Guiragossian, Finalizer
Majdy Alawna, Arabic Copywriter
Romy Abdelnour, PR & Communications
Ezzat Habra, Creative Services Director
Naveen Madurakariyan, Assistant Traffic Manager
Pia Haddad, Copywriter
Elsa El Amm, Producer
Pritam Kotian, Motion Designer
Talaat El Habbal, Media Director
Olivia Trognon, Senior Media Manager
Sara Ghazoghli, Senior Media Planner
Jad Jabri, Media Executive
Blackbird DW
Ralf Karam, 3d creation/animation
Soundstruck Studios
Charles El Soueidi, Music composition
Salim Assaf, Lyricist
SUMMARY
Ramadan is an incredibly tough season to succeed in for confectionary brands.
By leveraging the insight that moms want to make Ramadan a teaching experience for their children – Kinder used the power of play and song to help moms.
Through the creation of a new jingle that kids could sing along to and stream anywhere, the campaign resonated with the GCC market, achieving 154K song streams, 15% sales growth and a VTR well above the industry benchmark, showing how foreign brands can succeed by understanding their audience.
