CLIENT
STC
Faisal Othman Al Saad, GM Marcom Consumer
Abdullah Alotaibi, Digital Media Director Consumer
Hashem Aldabas, Digital Media Section Manager
Anas Aldukair , Digital media specialist
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Jad Haddad, Business Director
Joseph ElHage, Senior Account Manager
Dana Al Kutoubi, Head of Strategy
Ahmad Shanaa, Associate Creative Director
Bashar Dababneh, Art Director
Rawan Bakri, Junior Art Director
Alanoud Alassaf, Copywriter
Rabie Hassoun, Associate Business Director
Yasmin Moufti, Account Director
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer
Jason Carmel, Chief Data Officer
Shawn Herron, Creative Director / Experience Technology Director
Matt Gilmore , Experience Technology Director
Into Reflection
George Ghaya, Executive Producer
Joyce Melhem , Producer
Hayfa Khaled , Producer
Diego Cabezas, Director of Photography
Alaaedine Enzawi, Director of Photography
UM Riyadh
Mohammad Mannaa, Business Director
Nadeem Ibrahim, Digital Director
Suleman Sohail, Digital Analytics Manager
Rui Santos, Senior Media Specialist
Mohamad Nabil, Media Executive
Sumedh Gaikwad, Head of Performance – Social & Search
Devendra Pandey, Programmatic Media Supervisor
Anshul Jaiswal, Head – Programmatic & Direct Performance
Faisal Abunayyan, Media Executive
Hatem Fakih, Director – Integrated Planning
Lea El Khoury, Senior Performance Media Supervisor
SUMMARY
stc has the biggest network and coverage in KSA. But with competitors alleging the same, we needed to defend this claim. With nearly half of the country uninhabited, unseen, and unreachable by most, except for the desert camel, we introduced Sarha, the world’s first content-creating camel. Our relentless powerhouse pushed stc’s network to its limits and unveiled the nation’s unseen wonders, whether through content uploaded online or displayed on city streets. Sarha still roams around today, inviting photographers to challenge stc’s network and embark on a journey of discovery.