CLIENT
Spotify - Dubai
Nicole Aoun, Marketing Manager - Spotify
Sara Milionico, Head of Consumer Marketing
AGENCY
Nedhal Alhabib, Strategy & Planning Director
Nedhal Alhabib, CEO
Mazin Alhassan, Manager Partner
Doa Alhawwari, Account Manager
Mazen Mansour, Account Director
Patrick Jude, Art Director
Bashair Alsaif, Arabic Copywriter
Arshad Ayyub, Finalizer
APEX Media
Karim Sharbaji, Producer
Malek Alhamami , Director
SUMMARY
Saudis are proud of their Arabic music, but assume global-brands are locally/culturally irrelevant. A perception creating low consideration for Spotify in Saudi.
A (hyper-localized-campaign) "ONLY YOU" connected to a core human truth that celebrates uniqueness of individuality, via data-driven experiences across social, OOH and in-APP acknowledging that "Nobody-Listens-Like-You".
With a strength in algorithmic-personalization that no other product can deliver, and a breadth of Arabic music, Spotify can truly say, only you are you and only Spotify is Spotify. Creating a Saudi campaign that is culturally & Individually relevant by default.