AGENCY
Tarek Ali Ahmed, Business Unit Director | GM
Tahaab Rais, Regional Head of Strategy
Anna Sadykova, Strategist
Mario Morby, Head of Strategy
Tala Arakji, Senior Strategy Manager
Sana Omran, Account Director
Thomas Young, Associate Creative Director
Mike Awad, Associate Creative Director
Peter Hankach, Senior Account Executive
Oliver Robinson, Regional Executive Crreative Director
Film Pudding FZ LLC
The Barn MENA - Arla Foods
Streetwise films
Graphic Trees
SUMMARY
From 2017 to 2020:
We’ve helped Puck, a foreign brand, play a locally additive role: A meaningful positioning helping mothers create mealtime joy every day and recognizing mothers for all they did; resonated with mums.
From talking cheese to focusing on real anxieties: Uncovering cultural tensions and human challenges faced by mums, and addressing them, we broke category conventions, attracting mums.
Revival after a significant decline: In a declining category, an unprecedented growth in brand equity, top-of-mind awareness, volume share and penetration, helped Puck move grow, while leading competitors declined.
