AGENCY
Vicky Kriplani, Group Account Director
Alston D'Sa, Account Manager
Tahaab Rais, Regional Head of Strategy
Wayne Esslemont, Creative Director
Sameer Ketkar, Senior Integrated Designer
Ranjith Menon, English Copywriter
Ajit Biddappa, Senior Graphic Designer
Oliver Robinson, Regional Executive Creative Director
Jihad El Sibai, New Business Director
Hatem Fakih, Director Integrated Planning
Mayur Salian, Media Supervisor
SUMMARY
COVID-19’s onset in 2020 didn’t just ground airlines, it also grounded Dubai Duty Free’s operations for the first time.
Like travelling, people missed the pre-flight Dubai Duty Free ritual experience too, but couldn’t visit airports.
The rise of e-commerce during lockdowns, encouraged us to create the Dubai Duty Free Home Delivery, because if people can’t travel and shop at airports, Dubai Duty Free could come to them.
Changing Dubai Duty Free’s business model, we disrupted the duty-free category, creating a marketing innovation in e-commerce and a new revenue source.
