AGENCY
Nidhal Zoghlami, Managing Director
Mongi Bhouri, Strategic Planning Director
Myriam Ben Aissa, Account Manager
Georges Yammine, Executive Creative Director
Sofien Mejri, Associate Creative Director
Mohamed Amine Kassaa, Art Director
Mohamed Ali Fattouchi, Art Director
Propaganda Productions
FP7 Dubai
Tahaab Rais, Regional Head of Strategy
SUMMARY
COVID-19 lockdowns stopped physical events, and Oppo was about to launch its latest flagship device under strict health restrictions.
Video-on-demand and streaming platforms replaced physical events and indoor entertainment. Oppo adapted its launch event to this new normal.
Instead of organizing a launch event, we launched “Unboxing Tunisia”: a real-time live travel experience that promoted the Oppo RENO5.
And created a unique branded content documentary
starring 4 Tunisian influencers that travel across Tunisia to showcase its hidden secrets.
