AGENCY
Nidhal Zoghlami, Managing Director
Mongi Bhouri, Strategic Planning Director
Myriam Ben Aissa, Account Manager
Georges Yammine, Executive Creative Director
Sofien Mejri, Associate Creative Director
Feriel Nahdi, Copywriter
Slim Essaidi, Associate Creative Director
Mohamed Amine Kassaa, Art Director
Propaganda Productions
FP7 McCann, Dubai
SUMMARY
In Tunisia, Oppo, a challenger brand, ranked #4 in market share and seen as a Chinese brand, needed to win relevance with Tunisian youth, and launched Oppo Reno4 with very innovative features.
To highlight its competitive advantages we didn’t do a typical product campaign
Instead, we created unboxing demos to show the unique benefits, created by influencers who Tunisians loved.
Through real stories, they unboxed their Oppo Reno4 and unboxed their passions.
Using influencers purposefully, Oppo earned attention.
And earning attention, we impact the mobile category and grew market share.
