AGENCY
Nidhal Zoghlami, Managing Director
Mongi Bhouri, Strategic Planning Director
Samia Dourai, Account Director
Georges Yammine, Executive Creative Director
Sofien Mejri, Associate Creative Director
Slim Essaidi, Associate Creative Director
Phedra Ghedira, Account Executive
Propaganda Productions
FP7 McCann Dubai
Tahaab Rais, Regional Head of Strategy
UM Tunisia
Hamza Ben Hussein, Digital Copywriter
Amira Taga, Digital Planner
SUMMARY
A business-oriented idea with a (really) good heart.
An unexpected challenge: With COVID-19 impacting Tunisia’s telco category, a new growth opportunity was needed.
An unexpected approach: We persuaded Orange to shift its lens from youth to an underserved segment – Tunisian Grandparents.
A meaningful need: They needed better connectivity, perhaps more than anyone else, during lockdowns.
A new product: New packages was created specifically for them to help and ease their lives.
Entertainment vs. advertisements: And it was brought to life through entertaining branded content across channels relevant to them.
